How to Differentiate Yourself From Competitors

We now operate our businesses in a Post-Pandemic era. One crucial shift in marketing you need to focus on as a business owner to differentiate yourself from competitors is ‘Personalization’. Here are some personalization tactics you can use to set yourself apart.

1. Tell Brand Story

“People don't buy what you're selling; they buy the story behind it. Your brand is the stories that people tell about you.” ~ Unknown

Don’t be afraid to share the vulnerability of your why, that’s one of the differentiating factors that inform people why they should care about your business. This is the WHY behind your brand and your business, use it to resonate with your ideal customers/clients. Use it to build rapport, connection, trust, and for your audience to get to know more about you and your business. This is your superpower! Activate it!

1. Show Brand Personality

People relate to people, if you have a team in your business, a culture has developed. Consider showcasing your brand culture and personality, to make your brand ‘personable’. Highlighting the different personalities within your business will help to build the know-like-trust factor you need to establish with your audience before they make a purchasing decision.

1. Engage with Audience

Relationship building is at the core of business success. Get plugged into your community, engage with organizations and partners that serve your ideal customers/clients. “Community involvement is an excellent way for any business to build relationships and increase brand awareness and visibility”, Source: Forbes.com

Distribute your marketing materials and attend events, so that your brand is seen, people get to know YOU and your business, network with your ideal customers/clients, in-person; which is invaluable and cannot be compared. Host your own community events to build visibility and recognizability within the community. Tap into your own contacts/network by reaching out; a newsletter is a great tool to do this.

Incorporating online engagement strategies is crucial. Be active in online communities where your target audience is represented. You want people to remember your brand and business. Be Memorable!

1. Showcase Core Values

Every business has their own set of core values, showcase yours to your audience, if you say your brand ‘supports community’, share photos, videos, interviews of your business supporting the community. This is a great way to differentiate yourself from your competition; by being a brand that stands behind your value/s helps to separate your business from those that are only about making money rather than helping people or a cause.

For guidance on how to effectively communicate your brand story and strategies to incorporate to reach your target audience, reach out to us and consider attending our workshops.