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About Marketing Defined
A Marketing Company That Teaches You to Fish, So You Can Stop Guessing and Start Growing.
Why We Exist
Too many entrepreneurs are stuck in marketing confusion, spending time and money chasing the next hack, the next trend, or the next social post that might “go viral.”
At Marketing Defined, we believe it doesn’t have to be that way.
After more than 12 years in the marketing industry, we saw a pattern;
Entrepreneurs weren’t failing because they lacked talent, they were failing because no one ever taught them how to market themselves effectively.
So we built something better.
Marketing Defined is here to give you real skills, real strategies, and real clarity, the kind that empowers you to grow your brand with purpose and confidence.
Meet the President
Kim-Ann Wilson
Marketing Strategist, Educator
I’ve worked with thousands of business owners, nonprofits, and organizations across Canada to develop marketing strategies that actually work, no guesswork, no gimmicks.
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But the heart of what I do?
Teaching entrepreneurs how to define their message, own their voice, and show up with boldness.
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I created Marketing Defined so business owners like you could finally stop spinning your wheels and start building a brand you’re proud of, one that’s profitable and aligned with your purpose.
Our Core Values
At Marketing Defined, our values aren’t just bullet points, they’re the standard. We build from a place of alignment, excellence, and deep conviction. Here’s what defines us:
Empowerment Through Education
We don’t sell the fish, we teach how to fish.
Every session, workshop, and tool is designed to equip you to market your business with confidence, clarity, and conviction. You leave with real skills, not just inspiration.
Authenticity is Authority
Your truest voice is your strongest strategy.
We don’t believe in copying what’s trending. We help you uncover your brand’s real voice, build from your convictions, and show up in the market as your most aligned, unapologetic self.
Excellence in Execution
Good enough isn’t good enough.
From strategy to slide decks, we operate in excellence. Our standard is high because we believe your business deserves to be represented with power and professionalism.
Innovation with Impact
Trends fade. Transformation sticks.
We don’t just follow the market, we build what’s next. Our approach blends bold creativity with smart strategy to create marketing that moves people and multiplies impact.
Faith-Inspired Frameworks
We’re led by purpose, not pressure.
Our roots are grounded in Kingdom principles: integrity, stewardship, and bold obedience. Whether you share our faith or not, you’ll feel the difference in how we build, serve, and show up.
Our Vision
At Marketing Defined, we believe every entrepreneur deserves access to clear, honest, and empowering marketing support, no matter their background, budget, or level of experience.
We’re here to show up as a guide:
✔ To teach what others gatekeep
✔ To demystify what others complicate
✔ To build confidence where there’s been confusion
Our vision is to reach entrepreneurs across Canada and beyond, especially those who’ve been overlooked, underserved, or underestimated, and give them the tools, language, and strategy to market their business with integrity, excellence, and results.
We’re not just teaching marketing.
We’re raising up confident business owners who lead with clarity, build with purpose, and show up like they belong; because they do.
